localising content for indian languages

Apparently Growth is almost saturating among English speaking users in India – which could limit the growth of internet users in India because majority of the content is English!

 

There is definitely some truth in this statement, however not sure how much it will limit the growth on internet users..

 

Well in support of this fact, check out this article. 2 guys who started bhojpuria.com http://www.alootechie.com/liveserver/news_detail.asp?id=1356

 

What do u think of the site? Nothing great, just localized content… but such captive communities can still be a great way to monetize with ads.

 

I like the name “alootechie” and the website is an amazing place for info on the Indian consumer internet space.

 

Check out the article on giga om for the entire story on localizing content for India. http://featured.gigaom.com/2006/08/17/local-content-for-indian-internet-growth/

 

 

localized+content indian+website